The Product Manager (or PM) defines and defends the strategic vision of the product throughout its development. He must collaborate with different stakeholders to bring this vision to fruition. He is also in charge of planning, budgeting and reporting on the different phases of product development and its impact on the user.
Native ad
An advertising format that has a very gambling data laos strong integration and similarity with the classic editorial content of a support site. Some examples include in-stream videos on YouTube, sponsored tweets, advertising posts on Facebook and sponsored articles.
User research (UX research)
A qualitative and quantitative research process aimed at better understanding its users and their needs in order to design a product/design that is optimized from the end user's perspective.
Retro
This is a meeting that allows the team to take stock of the sprint that has just ended. It notes what is moving the project forward and what is slowing it down. In the latter case, the team consults and implements actions to remove obstacles.
The Role of Brand Storytelling in Consumer Engagement
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