What questions do they need answered? What social media platforms do they use?

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Later, you can refine your customers into more specific groups based on their interactions with your site and the amount of money they spend with you. The online experience can then be tailored to meet specific needs and behavior patterns.

On the page
The pre-planning stage should help you inform your conduit mobile database on-page offering, such as your content. What kind of content do your customers interact with best?


If your products are quite technical, what level of understanding do they have before visiting your site? Should the tone of your site be simple or fun and conversational?


While you should be creating personalized customer content based on the data you have available, you can take this a step further with the help of our Asistent digital .

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Let’s look at the example above. You’ve already considered your customer segments. Then, you’ve created content and a product range to suit them. But not everyone knows exactly what they’re looking for.