Leads are people first and foremost. The same people as us, with their own problems, psychological barriers, inclinations, questions and passions.
The better you understand the problems of your target audience, the easier it will be for you to convert them into customers.
It's worth starting with developing a persona (a typical user from your target audience).
development of persona
Once you have a detailed picture of your buyer persona, you can move on and try to understand the most difficult parts of the lead-to-customer conversion process.
The psychology of your visitors may not be simple at all, so learning senegal phone number data a few non-trivial ways to convert into a client will help you take your marketing to the next level.
In this process, you can follow the following path:
1. Study the potential client
2. Understand what he really needs
3. Link this understanding to what the client wants
4. Study the client's fears and pain points
5. Determine if there are any psychological barriers that prevent the purchase
Psychological techniques that will help you get closer to your clients:
1. Show your product or service in action
2. Use newness to grab attention
3. Show how your product or service solves a problem or meets a need
4. Tell a story
5. Create a sense of anticipation
6. Spark curiosity
7. Don’t hide testimonials from real people
8. Use the power of the word “New!”
9. Engage the visitor in a discussion
10. Create a sense of urgency and scarcity
By studying lead psychology, you can improve your conversion.