What is SEO advertising?

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The truth is that SEO positioning has little to do with advertising , in fact it is the opposite.

In other words, SEO positioning means that your page appears at the top of search engines... without paying them!

However, when we talk about search engine advertising, the term is called SEM (Search Engine Marketing), and that is where you are paying to appear above your competition.

Does advertising affect SEO?
Supposedly, and this is something that Google repeats ad nauseam, spending thousands of euros on SEM advertising does not affect your SEO positioning.

I think it's true, because at Internet República we have clients who spent millions of euros on SEM and their SEO positioning was bad because they hadn't optimized their page, so this time I do believe Google and I think that spending on advertising does not improve your SEO.

Can you mention any tools that help with this issue?
Of the tool suites, one of the ones we use at Internet Republic is SEMrush

There are many tools available on the market and it all depends on your needs.

For example, to search for keywords I like Keyword Tool or UberSuggest, but other tools dubai mobile number list free that we use daily are SearchMetrics, Screaming Frog or SafeCont.

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How does the rise of social media advertising affect Google?
In the field of social networks, Google has never done too well, except for YouTube, if we consider it a social network.

In fact, he launched Orkut or Google Plus and both were a failure.

Now Google is simply collecting what happens on other social networks like Instagram or Twitter, and it seems to be following "social signals."

That is, if a lot of people talk about a topic on Twitter and link to a page, Google is supposed to be able to detect this and give more importance to that page.