Sales by lead source and location

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Total revenue is a powerful metric, but detailed sales figures can be even more important.

For example, in addition to overall sales volume, managers should track and analyze sales by lead source, customer, or location. Analyzing this data with a robust mapping software platform’s visualization dashboard can help identify patterns and spot problems. When you have solid insights into where your revenue is coming from, you can allocate resources accordingly and make more accurate forecasts for future sales performance.

6. Distribution of revenue between new and existing customers
Once sales leaders understand how much revenue they are generating from different sources, different reps, and different locations, it is important to focus on customer-related sales data.

For example, a sales manager might analyze the number finland mobile database of new customers acquired over a period of time and the percentage of revenue each new customer contributed. Mapping software can analyze sales data in more detail. For example, you can see in which locations and sales territories new customers were acquired and which ones generated the most revenue.

Similarly, analyzing how much revenue is generated by existing customers versus new ones is an important part of any sales analysis report. Managers can determine the most effective methods of selling to existing customers. This could include expanding existing orders, selling new products or services, or cross-selling to other areas of the company. Based on this analysis, decisions can also be made about how to reallocate marketing and sales resources.