The focus in marketing is often on acquiring new customers. However, focusing on existing customers offers some decisive advantages.
For example, the support and loyalty of existing customers is associated with significantly lower financial costs than the acquisition of new ones. In addition, existing customers generate greater added value through higher quality shopping carts and more frequent purchases.
To build long-term loyalty from croatia phone number example existing customers, it’s therefore crucial to understand their needs and preferences exactly. With the help of this knowledge, marketing activities for the acquisition of new customers can also be informed by addressing comparable, promising customer profiles.
We began looking at this topic in a previous blog post. In this first part we dealt with the basics, including aspects that help us to understand our customers such as: "Who are my top customers?", and "Where do my customers live?".
In this part we go one step further and delve a little deeper into customer behaviour analysis.