Discover Google's new ad formats

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Digital advertising has gone from being a niche approach for innovative companies to a vital part of any digital marketing strategy .

Today, businesses of all sizes and segments, from small shops to large international brands, are turning to Google Ads to attract new customers through the world's largest search engine.

Digital marketing is all about reaching potential customers in buy netherlands phone number right place, with the right message, at the right time.

Using advertising platforms can help you achieve this, and Google appears to be very effective in this process.

But do you know how and which ad formats you should use?

So keep reading. We’ll show you some of the updates Google has made.


1 – Gallery Ads – a carousel of products on mobile

Gallery Ads is a new search-embedded advertising format that Google plans to offer at the top of mobile search results.

Specifically, this format allows your ads to be displayed in search results, offering Internet users several product images (up to 8 photos) integrated into a carousel, including a caption for each of them of up to 70 characters.


2 – Discovery Ads – Google’s personalized news feed

Discovery is the news feed offered by Google on smartphones.

It can be accessed from the Google app, from the search box usually integrated into your mobile's home screen, or from Google Chrome.

Simply put, Discovery consists of offering articles that match each user's news and interests, but, until now, no advertising had been offered.

During Google Marketing Live 2019, Giant announced the launch of a new campaign type: Discovery Ads.