Snapchat has established itself as a real trendsetter. Facebook

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Instagram and Whatsapp are following suit and now also offer stories and filters. Facebook uses and expands the filter function and gives you a large selection of stickers and add-ons . Whatsapp now also offers Whatsapp Stories, with which you can share pictures and videos with your Whatsapp contacts. Here, too, your story disappears after 24 hours. Instagram has adopted the story function from Snapchat in a slightly modified form. The principle is the same, however. You can post longer videos there, and Instastories offers you a larger selection of color filters. Instagram now also offers filters for your face.

A cool feature that sets Instagram Stories apart from Facebook, Snapchat and Whatsapp is that you can use a boomerang function. You make a video of your desired subject and the image moves back and forth. The effect is particularly cool when someone jumps into the water and the person flies back and forth thanks to the boomerang. You may already know this effect from GIFs .

How to Use Snapchat for Your Business
Snapchat gives you the opportunity to show your creative and humorous side. Especially when customers are unsure which agency they should switch to, it is important to know which company can present itself better. For the first time, this is not about marketing your product, but about strengthening your image. With Snapchat, you can emotionally appeal to your customers, inspire them and bind them to you. Authentic content
is the be-all and end-all. If you want your Snapchat contacts taiwan phone data to be enthusiastic about your company, you have to reach your potential customers on a human level . You can specify that Snapchat users in your area also have access to your Snapstory. This function is lucrative because it allows you to reach potential customers who might otherwise not know about your company. Snapchat is interesting and has potential if your target group is young and follows trends. Precisely because Snapchat is a rather unconventional marketing tool, you can present yourself and your company from a different perspective. This way, you can take your customers with you into your everyday work .


Snapchat is a relaxed app that allows you to convey to your contacts that you are personable , creative, innovative, humorous and authentic . Customers can build an emotional bond with you and the company and choose you because they feel they are in good hands with you.

Big companies on Snapchat – maybe your company too in the future
At the moment it is possible to follow large companies such as the music channel MTV or the magazine Cosmopolitan, the Food Network and many other companies on Snapchat or to look at the companies' stories every day. You can find this feature before the stories of your contacts. If you swipe to the left you will come to "Discover" and find the companies' stories there .
So far Snapchat only offers this feature for large companies. But it is an interesting feature that is definitely worth keeping an eye on. Snapchat is so fast-moving and changes daily. So it is easy to imagine that there could soon be a "Discover.