With the success of the internet and a constantly growing amount of web content

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Hashtags should offer the solution for categorization and help with searches. A hashtag is used today to assign information to a specific topic. With Instagram hashtags, you can, for example, link a place or location under your picture.

If you search for this exact hashtag on Instagram, you will see all the images that have been shared with it. So if you post an image with #düsseldorf #agencylife #sun, your photo will be shown to other users under these hashtags. By using them, you increase your reach and the visibility of your images. If potential customers search for #onlinemarketingagency and your post has this hashtag, they will find your image.

In order to make full use of this function, your images must be visible to all users. If your profile is private, you can use hashtags to tell your friends where you are, for example. Hashtags are often used as captions, which serve as a humorous addition to the actual comment. The following image shows you an example of how you can use hashtags to network your company and at the same time have the opportunity to present yourself and your company in a humorous and innovative way.

First, a tip for you: Use hashtags to highlight your company. For sweden phone data example, if the media company is holding a competition, we can use the hashtag #webweisendwinner. All participants must then put this under their photo in order to take part in the competition and be found by us. In addition, other Instagram users can come across it - this also increases your reach.

Example Instagram Post from Media Company
Hashtags make your post more lively
With company-specific hashtags, you support the branding of your company and your product. To make your branding even more well-known, we recommend that you set a theme for your account. This does not mean that you should only post certain images. It is more about your recognition value. For example, you can always add a watermark or company logo to your images.

You can achieve a similar effect if you only post in black and white or always edit your images with the same filter. Your followers will quickly notice that a certain image was posted by you if you stay true to a style or theme.

Branding can be strengthened by many factors. One key element, however, is high recognition value - the famous common thread that ideally runs through your entire social media presence. You strengthen the branding of your company or product by posting regularly and pursuing a clear strategy.