The Role of Crowdfunding Campaigns in Building Donor Leads

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We will continue, particularly as technology advances and disrupts work as we know it today. To enhance your team’s resiliency in the face of adversity, it’s important to empower them right tools and tactics, to maintain an agile mindset, and remind them that “this too shall pass”.



2. Create certainty where you can
Our brains are prediction machines which is gambling data nigeria why uncertainty makes them do funny things (for more on the power of certainty. check out my related post on What Having Cancer Taught Me About Sales). As the saying goes, “we suffer more in imagination than in reality”. We ruminate over every possible outcome – trying to think our way to the finish line for every possible scenario. While these scenarios rarely happen, they impact our emotional resilience, productivity, and creativity.

Sales is a competitive, anxiety-riddled, and emotional rollercoaster at the best of times. Throw a recession, pandemic, and mass layoffs into the mix and it’s easy for salespeople to get paralyzed by worst-case scenarios.

With all the noise about cutbacks, hiring freezes, and rising inflation, it’s important to create clarity and certainty in your sales team, in any way possible.

Just as your clients crave certainty, so do your people. Share with them what you know, what you don’t know, and what you’re doing about it as a company. Our brains are hardwired to look for risks and doubt, so providing transparency goes a long way.