Local Mobile Search: How to Integrate It into Your Strategy?

[shaownhasan]

Do you know how to use local search to promote your business?
The Internet is a great medium for generating business opportunities . For everyone. Or almost.

Surely the discriminating factor is not the budget; it is true, it is an important component, but it is not the one that can prevent a company from trying anyway. It is also for this reason that I consider the network a tempting opportunity for local companies , those that have to do with the territory, those that, perhaps, have a limited geographical area of ​​expertise.

With this contribution of mine I have tried to put in order some reasoning and some ideas thanks to which the internet can help a local/territorial business to reach the ultimate goal: bringing people to the point of exploring amazon: the essentials sale (foot traffic).

In what context does local search develop?
We could describe the situation, in summary, like this:

Little (very little) budget .
Little time.
Involvement does not refer exclusively to the owner of the company but also to the staff who help him in managing it.
Dealing with digital is not among the first requirements to run a local business; we would like it to be so but, net of the basic use of Facebook, there is, in fact, a gap to fill.
The context, at first glance, may not appear to be the most optimal, but the effort must be to be able to get the most out of what is available.

Moving the reasoning to the clientele , it can be said that it could be classified according to two groups (more or less accentuated depending on the type of local business):

New customers.
Loyal customers.
The latter are a valuable source, not only for turnover, but also for the generation of digital content and, hopefully, word of mouth (read the post: 5 techniques to build customer loyalty (and a practical example) .