Free content planning tools

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To take your content marketing to the next level using an editorial plan, you don't have to spend money on a tool. And you don't have to reinvent the wheel yourself - there are plenty of free tools and templates for your content planning .

Square, practical, good: content planning with Excel and Co.
Editors and Excel (or a similar office calculator) have a love/hate relationship. This is a good sign, because it means that basic knowledge of how the “table for all situations” works is already known. Topics, responsibilities and numbers can be managed and sorted well.

Advantages:

everyone knows Excel (at least a little)
everyone already has Excel or a similar program on their computer
many options for customization
Sorting functions and diagram creation help with evaluations
For larger campaigns, additional information, analyses and brainstorming options can be stored on other worksheets without compromising the clarity of the actual plan
Disadvantages:

only one person can work in it at the same time
Formatting frustration and "untidy" looking layout
not intuitive to use
Without a precisely defined workflow, tables are sent around by email or copies/duplicates are created. The result: multiple versions exist and there is no longer one “current” content plan
You can find numerous templates for Excel editorial plans and content singapore phone data calendars on the Internet, but many of them are subject to a fee. So don't be afraid to create your own editorial plan that really suits your workflows. To avoid making numerous copies of the plan, it's best to upload it to a cloud. This way, all users work on the same document.

Content with free project management tools: Trello and Asana
There are numerous free project planners and calendars on the market that are suitable for your social media editorial plan or other content planning. We present two well-known favorites here. Both Trello and Asana offer free versions in addition to paid versions that are ideal for creation and planning.

Content planning with Trello
Trello describes itself as a digital whiteboard , and that's exactly how you can imagine this free project management tool. On a project interface, you can - just like you would on a whiteboard - set up different columns for work steps/stages or sub-projects. Instead of analog sticky notes, there are digital cards that you can move around within the columns . Any number of other users can add and comment on the cards, including task descriptions, responsibilities, to-dos and images. If someone makes a change on the board, you will be notified if necessary. You can access the Trello board from your PC, Mac or mobile device.