Will the campaign be shown on Instagram or in the app? No. At the moment, we want to set it up to show only in the Facebook news feed. This channel usually provides a higher conversion rate.
First, select Edit Placements. The most popular places will be highlighted automatically. For now, leave the settings set to all devices.
Make sure all platforms except Feeds are disabled. This will give your audience a better chance of clicking on your ad. Now you need to determine your ad budget.
Set your advertising campaign budget
There are many options available here. Remember that Facebook's goal is to make as much money as possible, so some settings are not ideal in terms of efficiency.
Start by selecting a Daily Budget to set your maximum spend per day. You can start with a $5/day campaign to test it out. Since your ad is only seen by a very narrow audience, your costs are usually very low.
Next, set the impression schedule. Now anyone who sees the article a month or a year from now will be targeted by the campaign. Set the ad display for Impressions. Then set the budget for the target russia phone number data action and choose an amount slightly higher than the minimum bid. Since the target audience consists of warm leads, their conversion cost is usually low.
Set your ads to "run all the time". You can set the time slot to certain hours of the day, but it is not necessary.
Now select the Standard ad display format to have your campaign displayed evenly over 24 hours. The Accelerated option allows you to get as many impressions as possible in a short period of time, but we don’t need that.
Finally, give this budget a name and click the blue Continue button.
Set your advertising campaign budget
You've set your budget - now it's time to design and write your ad.
Read also: How to estimate the monthly budget of an advertising campaign?
Customize your ad design and text
Select "Create a new ad" from the top menu. Then select the single image option - we want to display one large banner ad in the feed.
Then click the "Upload Images" button and select the versions you created earlier. They will appear to the right of this button:
Customize your ad design and text
You need to upload all three versions of the image. Later, when the ad is running, you can find the most effective version and delete the others. This will improve the effectiveness of your ad, reduce costs, and increase the number of subscriptions.
Scrolling down the page, you'll find a section for customizing the text portion of your ad. The image is important, but the text also affects whether people click on your ad or ignore you.