Search and implementation of new communication channels

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The analytical stage regarding the marketing strategy is the backbone on which the tools for business conversion growth will be superimposed. Studying clients, competitors, and market trends helps in more accurately constructing a strategy that will pay off investments faster.

Let's look at the main areas of work on the company's marketing, which allowed us to increase the indicators by 3.5 times:
To expand the company's reach, it is necessary to find and use communication channels that are relevant to the target audience. The leading positions are occupied by social networks and instant messengers, in which both individual entrepreneurs and companies from small to large businesses can be present. This is the main source of communication with potential clients, regardless of offline presence in the market. Being in the information field means the existence of the company as a whole for many consumers.

Telegram ranks fourth in the ranking of the most popular jordan telegram data Internet resources , according to Mediascope. WhatsApp, Yandex and Google are in the top positions. Now there are auxiliary tools for a faster and easier search for communication platforms. For example, if you want to promote through Telegram, you can use the TGStat service. This is a catalog of Telegram channels and chats, in which you can set filters and select a place for future seeding, advertising on the channel in the messenger. The search for future sites can also be done manually. To do this, you need to decide on the metrics by which you will compare the channel's compliance with your request. You can evaluate their effectiveness in terms of cost per application (CPL), return on investment (ROI) and conversion rate. Promotion through TG Ads is also gaining more and more popularity. This new format is still loyally perceived by the audience due to its similarity to the message from the channel author.


When talking about a comprehensive approach to developing a business marketing strategy, you should not limit yourself to social networks and instant messengers. If the business strategy includes working with traffic coming to the site, you should pay attention to additional tools to convert it into applications:

SEO promotion. Working on the visibility of the company's website in search engines provides organic traffic. This is done by a comprehensive approach to identifying popular queries from potential buyers and implementing them on your website: through content, copywriting, and working with link mass. When your website contains words similar to the user's query, there is a chance to appear in its search results and get a potential lead.