Principle of objects
Contents should be treated as if they were living objects , therefore endowed with a life cycle, a specific behavior and specific characteristics.
Principle of choices
While the spectrum of options and behaviors is broad and varied, it should not lose sight of the fundamental action for which a given content was designed. In short, variety but with a clear goal .
. Principle of disclosure
The contents must be characterized by a level of information sufficient to why vnpay database is important for marketing make the reader immediately understand what type of information he will find if he continues to dig deeper , link after link. The disclosure – I would add – cannot and must not ignore the famous 3-click rule: to find the resource sought, maximum 3 clicks . It is clear that there may be further paths of in-depth study, which go beyond the resource or information sought. This is where the principle of disclosure comes into play.
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Categorization Principle
Categories should always be described with examples that outline the most representative contents that are part of them and animate them.
Principle of the entrance door
Let's get used to the idea that at least half of the visitors to a website will not enter from the home page. But, in general, let's get used to the idea that more than half of our interlocutors will not consume the content in a linear way . Therefore, every content, every page, every support for our communication must be independent but interdependent.
Pages and content should be created to offer users meaningful choices
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