The best way to open an online store on Instagram is to use a "Business Profile". This provides a lot of convenience, in particular ready-made contact buttons (to make a call, send an email, place an order, make a purchase). It turns out that the user does not need to go anywhere to buy a product. This can be done directly from the account page. The buttons are configured as follows:
Edit profile option .
"Methods of communication" tab .
Item "Add an action button".
Next, you should select the application with which you want to integrate.
In this selected application, enter your company URL.
Branding, identity, positioning bolivia email list of an online store on Instagram
Branding, identity, positioning of an online store on Instagram
A brand is the lasting impression you have created about yourself. That is, how people perceive you.
The essence of the work on creating a brand comes down to the invention of a memorable image, the details of which are set out in detail in the so-called brand book. This book presents the brand name, descriptor, own slogan, identification system and everything that will be used as communication media.
Identity refers to all the means used in branding, namely the components that make up the idea of a company (corporate colors, shapes, style of execution, etc.).
For local brands, identity is most important, especially in times of crisis.
It is precisely thanks to identity that the user remembers your company and distinguishes it from the crowd of others. It is important that the logo, business card, stamp or cliche are immediately associated with your online store on Instagram.
The essence of work on identity consists of developing recognizable covers, captions (for photos or pictures), templates for publications (in printed or video format), etc.
The main goal here is to make the brand easily recognizable, memorable and, ultimately, loved.
Case: VT-metall
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The next task is to develop principles of communication with users, that is, how you are going to position yourself.
And here, a serious tool that helps promote an online store on Instagram is content. Think about how you will form it, what communication principles to use. What your audience will think and remember about you depends on this.
Highlight the main idea of your business and try to convey it to the audience, outline the line of interaction with users (tone of voice) and be as honest as possible:
Demonstrate your openness , show that you have no secrets. Those who are initially cunning will sooner or later find themselves in a very disadvantageous, if not deplorable, position.
Believe me, users will appreciate your honesty and at some point they will start advertising you to other users.
Organize where your prices come from (but only if you are not reselling products purchased on AliExpress). List all expenses: materials, delivery, salaries, taxes and explain what income you get from this.
If you still don't want to make such information public, tell us more about how your product is made, who and how develops the design, comes up with new products, etc.
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It is up to you to decide what style of communication with the target audience to choose. And when the communication strategies are defined, you can think about creating the actual content of your online store on Instagram.