The Role of Opt-In Campaigns in Respecting Lead Privacy

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GAFA – COVID-19, an opportunity for tech giants to improve their image (or not) ? They are joining forces against misinformation , Facebook announces a $100 million donation program for small businesses , and is concerned about the mental health of its users . Twitter is updating its guidelines and Google has finally launched its dedicated site . The US government and GAFA are also discussing the possibility of using smartphone location data to fight the pandemic . But social networks are also helping doctors.

Amazon is hiring 100,000 people in the US to cope with the influx of requests and is suspending all deliveries deemed unnecessary . But its employees are very worried . Apple will only accept apps from certified institutions (NGOs, government, medical and health institutions) on the subject of coronavirus on its store. In this time of crisis, tech employees are not all equal when it comes to coronavirus . And Netflix is ​​​​adding $100 million to a support fund for the entertainment sector.

In one month , the 5 tech giants lost 1 trillion of their market value .



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3 FIGURES

The equivalent of 2 million video views per second – that’s the spike in internet traffic driven by the coronavirus

35.3 million French people watched the presidential address on Monday March 16 (Médiamétrie)

30% – this is the increase in demand for the Internet observed by the COVID-19 crisis.