TG Data Set

So if, instead of writing down every idea that popped into your head, you gave each idea a few seconds of careful consideration. You could probably eliminate most of them during that time. At the end of the brainstorming session, you would have fewer ideas, but each idea would be of higher quality ...

This is one of the most widely adopted inbound marketing tactics by companies today. This is because its strategy is very much aligned with the concept of inbound itself: both use content to attract, engage and convert leads.

Read also: Y-shaped Sales Funnel: Inbound and Outbound together to sell ...

Every company has faced the challenge of dealing with that type of customer who was almost impossible to satisfy. This is the type of customer who, no matter how perfectly your company helped them, still found an absurd excuse to complain or return your product.

We know that every company must ...

Before you can take advantage of a dynamic inbound marketing strategy, there is one important question you need to answer.

Should your company invest its time and resources in creating an in-house inbound marketing team? Or should it rely on the help of a specialized agency?

Read also: Digital ...

Furthermore, approaching digital transformation as a technology journey independent of the business is a recipe for failure. It is important to ensure that the company owns the process. When the organization takes control and controls the process, it can drive an end-to-end transformation that ...

Now is the time to use this content strategically. This way, you can help these visitors see your company as a potential partner in achieving their goals.

Once again, the warning is: it is not yet time to start a sales approach. So continue providing them with specific content. This will prepare ...

We talked above about the importance of segmenting each stage of the consumer journey with exclusive and dedicated campaigns. However, this does not mean that they are exclusive and “one-shot”.

Therefore, your campaigns must complement each other to make the lead transition naturally between one ...

Generating B2B leads via LinkedIn can bring significant results - as long as your company knows how to use the social network the right way!
Have you ever stopped to take a deep look at the potential for generating B2B leads that LinkedIn offers? Has your company explored all of the resources this ...

Similar to Instagram for business, a caption should include a link to your website and/or a call to action encouraging people to continue interacting with your business.

Pinterest is highly optimized for both Google and Pinterest search. You may want to consider setting up your boards using ...

The goal of a B2B lead generation program is simpler than that of a demand generation program: to convert targeted audiences into a high volume of quality leads.

In other words, one focuses on performance concentrated at the top of the funnel, while the other has a more global role within the sales ...