TG Data Set

Choose a success milestone for Pardot Einstein Attribution
Einstein Attribution is a useful feature that assigns reliant campaign attribution by integrating Einstein’s intelligent analysis with the Campaign Influence.

Simply put, this milestone model works by analysing the campaigns associated ...

As of the 17th of October, we can now access the new drag-and-drop email builder in Pardot Lightning. This is an exciting new update for Pardot email marketing that the team at MarCloud Consulting have loved exploring.


Hollie Fitzpatrick
Hollie Fitzpatrick

7 mins


3D eBook cover with text Pardot ...

lowing them through their buying journey with accurate tracking and reporting in Pardot.

3. Use Kiosk Forms
Picture this, you have a stand at an event and want to register attendees quickly and efficiently on the spot. How can we do this? Kiosk Forms.

This feature ensures accuracy by not enabling ...

The Salesforce Content Management System (CMS) is a hybrid CMS that allows you to store and distribute content for many digital channels, from a centralised location. Which means that your content publishing process just got a whole lot easier!


Ollie Dodd
Ollie Dodd

4 mins


3D eBook cover with ...

Pardot Lightning app
Verified Salesforce Pardot Connector (V1 or V2)
Connected Users
Enable Handlebar Merge Language (HML)
Connected Campaigns is enabled
For the domain setup, ensure you select the https option supported by your Salesforce CDN
If you need any help with setting up any of these ...

Having the ability to grade and score prospects in Pardot is one of the most exciting features. Download this free Pardot Scoring & Grading Handbook to guide your own models and plans, including real world examples.


Tom Ryan headshot
Tom Ryan

3 mins


3D eBook cover with text Pardot Scoring ...

6. You will then receive an email once your export is ready.

For your marketing assets and sync errors, navigate to them and then follow the same steps above. For example:

To export prospect data from sent emails navigate to:

Pardot Email > Sent Emails > Tools

Screenshot of exporting prospect ...

The problem we face since the single-sign-on (SSO) update is that Pardot-only users have a specific role within Pardot. So, can this be amended for each user? The answer is, we can create custom profiles for Identity users in Salesforce.


Hollie Fitzpatrick
Hollie Fitzpatrick

4 mins


Laptop ...

This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.

One of the biggest questions we receive from clients regarding the Google Analytics native connector in Pardot is, Why are we noticing discrepancies ...

In the B2B Marketing 2021 Martech Awards, MarCloud has been shortlisted for two awards! As well as sharing the news, this is an invitation to join us in the live Martech Awards ceremonies on LinkedIn this 24-25 March.


Tom Ryan headshot
Tom Ryan

2 mins


3D eBook cover with text How to Measure ROI ...