TG Data Set

Improved engagement
According to The 2025 Sprout Social Index™, some of the top factors that make brands stand out on social are how they engage with their audience and how quickly they respond to customers.

Social media integrations enable real-time interaction across platforms so your customer ...

Even though brands are no longer expected to comment on most social and political issues, there’s a growing pressure to find influencers that do. Clearly understanding your Gen Z audience’s values is imperative for meeting their expectations and protecting your reputation.


Nearly 90% of Gen Z say ...

For example, Sprout’s Social Listening solutions help you monitor discussions around your industry and brand. This will help you find the hashtags and topics your audience cares about most, giving you a clear direction on which hashtag holidays to prioritize.

Similarly, Sprout Tags help you track ...

For example, Sprout’s Social Listening solutions help you monitor discussions around your industry and brand. This will help you find the hashtags and topics your audience cares about most, giving you a clear direction on which hashtag holidays to prioritize.

Similarly, Sprout Tags help you track ...

Business accounts can also add multiple links in their bio. This is crucial for turning your followers into meaningful traffic or customers. On Instagram, bio links are your only way to funnel social traffic to your site and promotions.

Linking to your homepage is fine but not always ideal. To ...

These are instances where your brand, products and services are discussed on review platforms like Yelp, Google Reviews or TripAdvisor. For example, if a customer writes a review on OpenTable about their experience with your restaurant, that’s a brand mention on a review site.

A G2 review praising ...

From inquiring about restocks to posting reviews, customers engage with social media at every stage of their shopping journey.

Social media content sways purchasing decisions for 89% of consumers—promo codes make the biggest impact, followed by content from regular social media users.

And when it ...

Within Sprout, boosting Reels on Instagram or Facebook is easy and shows up in several areas within the platform as an option. You can boost any post you publish within Sprout with the “boost post” option in the publishing workflow. You can also find options to boost in the content calendar and in ...

The Q3 2023 Sprout Pulse Survey revealed many organizations’ most prominent challenges stem from technology breakdowns—48% are left with manual tasks that take up significant time, 41% have gaps in available customer care intel for agents to reference when handling requests and 26% cite a lack of ...

Sprout’s CEO Ryan Barretto said it best: “Executives who prioritize a social-first approach not only mitigate risks effectively but also empower their teams to innovate and connect with customers in meaningful ways. If I had to share some motivation with fellow leaders, it would be this: Take ...