TG Data Set

In humans, the experience of an emotion generally involves a set of cognitions, attitudes and beliefs about the world, which we use to evaluate a specific situation and, therefore, influence the way in which that situation is perceived. Consequently, each individual experiences an emotion in a ...

I often talk about the importance of being creative and innovative, but often, these concepts seem to sound the same even though they are linked together, and there is a big difference between the two.

Let's start by defining what creativity is. According to the RAE it is: “faculty to create ...

Paradigm is a term of Greek origin, "parádeigma", which means model, pattern, example. In a broader sense, it refers to something that will serve as a model or example to follow in an established situation.

The advancement of the Internet and in particular what has been called Web 2.0 is changing ...

The equation is very simple: markets are conversations and conversations lead to transactions. Conversation, yes, conversation with a human voice. As people used to converse when markets were not mere demographic data, when the market was made up of visible, identifiable and, why not, endearing ...

Semiotic reading or semiology is dedicated to the study of sign systems: languages, codes, signs, etc. It studies signs, their structure and the relationship between the signifier and the meaning. Advertising discourse is presented as a mixed semiological structure due to the parity it allows in ...

Everything enters through the eyes, and brands are no exception. Before knowing anything about the company behind a logo, its shape and color will have already transmitted something about it, a positive or negative feeling that will later be very difficult to change. Yes, we all know that what is ...

Product quality, competitive pricing and customer satisfaction are factors that are taken for granted today. To differentiate yourself from the competition, you need to create experiences that consumers can relate to. These experiences are sources of emotions, and emotions are the driving force ...

Another critical point is power. Europeans and the whole world could see impassively the collapse of politics and, why not, democracy with the Greek referendum of 2015, which resulted in a resounding rejection of the conditions of the bailout proposed by the monetary bodies (economic power). The ...

Sometimes I find it difficult, very difficult, to find useful information in this maelstrom that digital marketing has become. I even find it difficult to find its limits and discern what it is and what it isn't. You know how you turn on your phone screen to find out what time it is, then turn it ...

In the world of graphic design and marketing, you always have to take into account key points to make your brand stand out. How can a simple shape connect with your potential audience? Do you know what each shape means and where you can use it? Who do I sell to? How do I want to see myself? What ...